Nike ICONS. Virgil Abloh

Nike and Virgil Abloh reinvigorated 10 icons of sneaker history

In 2016, sportswear manufacturer Nike and fashion designer Virgil Abloh joined forces to create a sneaker collection celebrating 10 of the most iconic shoes like Air Jordan 1, Air Max 90, Air Force 1, and Air Presto, among others—they reinvigorated sneaker culture.

ICONS traces Abloh’s investigative, creative process through documentation of the prototypes, original text messages from Abloh to Nike designers, and treasures from the Nike archives.

The author

Virgil Abloh (1980–2021) was a multi-hyphenate creative that often rejected classification on creativity.

Abloh was the Chief Creative Director and founder of Off-White™️ and from 2018 to 2021 Men’s Artistic Director at Louis Vuitton, amongst other endeavors.