Spletna cena: 20,00 EUR
Redna cena: 22,00 EUR
Format: 14 x 19.5 cm cm
Obseg: 664 strani
The Bibliotheca Universalis edition
elcome to the comprehensive catalogue of logos. Across industry, media, music, and more, this far-reaching collection explores the irrepressible power of a brand’s graphic representation. Thematic chapters explore how text, image, and ideas distill into a symbol. In handy reference-book size, this is a definitive introduction to the philosophy—and triumphs—of visual branding.
Julius Wiedemann studied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include the Illustration Now! and Record Covers series, as well as the infographics collection and books about advertising and visual culture.